Dare London are lead digital agency for EE and undertook the re-platforming and design of


As Experience Planner I worked with the in-house team on pitching, sketching and prototyping ideas focusing on solving problems around customer behavior and needs such as upgrading, comparing pricing plans and being reassured about things such as value, privacy and security.

A device-agnostic approach was taken to addressing these customer problems which were solved through gamification and responsive design.