A line drawing of Ben Brignell sitting at a table with his tie dipped in a mug of coffee

Helping product teams solve complex design problems.

I work across product design, UX strategy and design systems, clarifying product direction and helping teams ship better digital products.

I founded principles.design, a widely used resource on design principles featuring real-world examples, articles and field guides, and wrote Design Principles in Practice, a field guide on using principles to guide better product decisions.

I work with teams when:

  • Product complexity is increasing
  • Design decisions are slow or debated
  • Design systems need direction
  • Teams want shared principles for product decisions
  • Teams are adopting new tools without a clear design process
  • New product ideas need rapid prototyping
A design workshop where low fidelity ideas are being prototyped on screens and devices with paper

A few people I've worked with

  • Elemis logo
  • Nordhealth logo
  • Cabinet Office Logo
  • Clearleft logo
  • Scope disability charity
  • Dare Logo
  • Hult International Business School logo
  • EE logo
  • The Institute of Cancer Research logo
  • EF Education First logo
  • Bob Mortimer and Andy Dawson on the Athletico Mince podcast
  • audioboom logo
  • Sage Publications logo
  • Smart Pension logo
  • Farfetch logo

Product design and UX

principles.design logo - an arrow navigating between decision points

Design Principles

I created an award-winning open source collection of Design Principles and methods used around the world by schools, universities and organisations. Take a look at principles.design or book a workshop

Nordhealth

Read the case study on how I led the design and development of a consumer app that simplifies pet care management, involving research, iterative design, collaboration and piloted it in real-world clinics.

Ben Brignell speaking in front of a whiteboard with sketches and notes written on it

Smart Pension

Read a case study about my recent work with Smart Pension's innovation team applying behavioural economics and user-centred design to solve complex financial problems.

People at a table discussing paper prototypes in a workshop

Workshops

I facilitate workshops that help teams explore ideas, prototype solutions and how to improve decision-making.

Book a workshop for your team

Fancy a chat?

If you have a project or idea that you need help with then I'm happy to talk.

Get in touch