User research for visual designers

Farfetch were rapidly expanding and transforming their existing design team into a multi-disciplinary product team.
Product design workshop at Farfetch; team members placing clusters of post its on a wall and discussing

I was asked to conduct a one-day workshop to introduce visual designers to User Research. The day began with a brief talk about generalism, blurring skills, creating a multidisciplinary team and the role that User Research plays.

 

A group of people discussing paper prototypes on the table

The rest of the day involved a series of hands-on activities where the team prepared and conducted user interviews and learned how to synthesise feedback.
We rapidly prototyped ideas and conducted user testing sessions with timed exercises involving paper prototyping and role play. 
A website prototype simulated by placing a user interface sketch on top of a laptop

This workshop was part of a three-day series, the other two days—Visual Design and Motion Design—conducted by Cennydd Bowles.

If you're interested in running a workshop like this for your team get in touch or take a look at the other workshops I do.