Farfetch were rapidly expanding and transforming their existing design team into a multi-disciplinary product team.
I was asked to conduct a one-day workshop to introduce visual designers to User Research. The day began with a brief talk about generalism, blurring skills, creating a multidisciplinary team and the role that User Research plays.
The rest of the day involved a series of hands-on activities where the team prepared and conducted user interviews and learned how to synthesise feedback.
We rapidly prototyped ideas and conducted user testing sessions with timed exercises involving paper prototyping and role play.
This workshop was part of a three-day series, the other two days—Visual Design and Motion Design—conducted by Cennydd Bowles.